This has been a very strange week for me. I don’t even know how to describe it other than wow. So instead of trying to somehow prepare you for what you’re about to read, I’m just going to get right to it. I think you will find this article very interesting to say the least.

About three years ago, when I was just starting to make a name for myself, a very big name marketer contacted me for a JV. To be honest, I was completely surprised. I mean this person was a very big name. Well, the offer was simple. I create the product and his team would promote it. Simple enough.

Well, three months after initial contact, and after I had put a ton of work into the project, this big name marketer emails me and tells me that he has decided to back out of our agreement because he had been burned by another JV and thus wasn’t going to do JVs anymore. Three months of my work shot down the drain because of some other irresponsible person.

I was angry at first, but eventually forgot about it. I’ve since made a pretty good name for myself so, in the grand scheme of things, the whole incident was just no big deal. And that would have been the end of it.

But then today happened.

This same person who had approached me three years ago, this same person who had me work my tail off for months putting together a product, this same person who backed out of our deal and left me holding the bag, contacted me for yet another JV of a sort.

You can imagine the surprise on my face when I saw this email. Obviously, this person didn’t remember what he had done to me three years ago. Maybe he didn’t even realize who he was writing to since there was no greeting in the email other than “Hi.”

Well, I wrote back to this very successful, pompous windbag and reminded him of what he had done to me three years earlier and if he wanted to do some kind of a JV that it would have to benefit ME and that there would have to be a signed contract so that I could bring it to a lawyer should he decide to back out again.

Naturally, I don’t expect this person to respond to my email. And while maybe he doesn’t need me anymore than I need him, he lost an opportunity to add a little to his bottom line.

Now, imagine if he did this to a considerable number of people. Then we’re talking about maybe a significant amount of income lost.

If you haven’t gotten the lesson in this article, let me spell it out clearly.

When you burn bridges, there is no going back…because people DON’T forget.

To YOUR Success,

Steven Wagenheim

Tired of spinning your wheels trying to get your marketing off the ground? Haven’t got a clue what you’re doing and sick of being dead broke? Why not get some solid mentoring from somebody who has been EXACTLY where you are today? Check out my mentoring program at http://www.stevewagenheim.com/mentoring/mentoring.html and finally get yourself the one on one education that can FINALLY give you the success that you’ve been looking for.