The lengths that people will go to in order to sell to their list are mind boggling. This article is going to reveal yet another, not too smart, move on the part of an Internet marketer to get their list to open an email. This one really backfired big time.

The marketer in question sent an email to their list with a very disturbing subject line…one that would suggest that somebody was hurt or worse. Well, if you opened up the email, you got a dose of something like, “Okay, I just made that up but I had to get you to open this.” The fallout from this boneheaded move was nothing short of chaos. I can’t even imagine how many subscribers this person lost off of their list. I did not personally get the email because I am not a subscriber, but you’d have to be living in a cave not to know about what just happened. But that’s not really the point of this article.

This is. You have a responsibility to respect your list. After all, these people voluntarily gave you their email addresses so that you could send them information that they could use. In return, your hope is that they will buy some of your products. It’s a two way street and shouldn’t be abused by either side. For example, you shouldn’t be sending emails like the person in the story above sent and your subscribers shouldn’t be demanding that you give them more and more content and yet not even consider becoming a paying customer someday. This happens when you send one sales pitch out of 30 emails you sent and a person unsubscribes saying, “Don’t try to sell me stuff.” Let’s face it, you’re not in the charity business.

But let’s get back to the original problem. I don’t know this person’s motives or reasoning behind sending such an email and quite honestly, it doesn’t matter. Here is what DOES matter. Every email that you send has a receiver on the other end of it. That person is going to take what you have to say literally unless you’ve established a relationship with that person that you can be a practical joker. So every email you send, before you hit that send button…think about what kind of reaction COULD take place at the other end. If there is any doubt in your mind that it won’t be a good one, don’t send it.

Yes, there are gray areas, but some things you just DON’T put in an email.

If you do…prepare for the fallout.

To YOUR Success,

Steven Wagenheim

Tired of not getting your emails delivered, read or opened? Sick of not making any sales from your email marketing efforts? Visit my site at http://www.stevewagenheim.com/emailmarketing/index.html and get your hands on 5 years of my personal experience with email marketing…experience that has earned me tens of thousands of dollars yearly.