Internet marketing how to tips…what would we do without them? I think there are more tips on how to market online than there is sand at Coney Island. But I really have to ask this question. By the time you get a hold of these “killer” tips, are they already obsolete? Well, that kind of depends on what the tip is and how long it took you to find it. This article is going to go over this problem briefly so you can get a decent idea of whether or not to waste your time with the hot tip of the day.

Let’s start with the type of tip first. This matters…a lot. The reason is because some tips are what I call evergreen tips and will most likely apply for years if not forever. Other tips are what I call flash in the pan tips. These tips are usually only good for a short period of time. Okay, so how can you tell the difference? Well, after you’ve been at this a while, it’s pretty easy. But if you’re new…not so easy. So what do you do? Is there an indicator?

I look for how specific the tip is. Usually, the more specific, the shorter the life span, though this is not always the case. For example, if I read a tip that says, “Use Twitter to send out tweets that your blog has been updated in order to get more traffic to your site” that to me is a flash in the pan tip. Why do I say that? Well, for one thing, nobody knows how long Twitter is going to be around. Sure, it’s hot now, but who knows what it’s going to be like a year from now, or even a month from now?

On the other hand, a tip that says “Give your list valuable free content and you’ll have a better chance of keeping them subscribed” is more of an evergreen tip because it’s a general statement, and if you’ve been doing this a while, pretty obvious. However, it may not be obvious to a person just starting a list. They may think that every email has to be a sales pitch. This tip will tell them that they shouldn’t do that and instead concentrate on sending their list information that they can use.

Over time, you will develop a feel for these kind of tips. You’ll read something and immediately know that it’s something that is going to last a long time or something that may already be outdated. Always look at the date of the article. If it was written four years ago and talks about banner ads, there is a good chance that it’s quite outdated.

Follow the above advice and I don’t think you’ll have any problems figuring out what to listen to and what to toss in the junk pile.

To YOUR Success,

Steven Wagenheim

Sick and tired of spinning your wheels trying to make a buck online? Visit the products page of my blog at http://stevewagenheim.com/blog/products and get a 6 figure education for pennies.