I really wonder if Internet marketers are looking at the same thing. One guy says the new iPad is great and another guy says it’s trash. And this goes on and on for just about every product, marketing wise related or not, that I can think of. Really makes me wonder whose eyes are glued on straight and who needs a new pair of glasses. Okay, there is a reason for this odd little rant and I’m going to get right to it…so hang in there.

As Internet marketers, we are trying to reach our target market the best way we know how. Agree with me so far? Okay, we don’t all agree on the methods to use (some use article marketing, some pay per click) but we do agree that if we don’t give our target market the experience that they’re looking for when they come to our site, they are NOT going to buy from us. With me so far?

Okay, we go through all this testing to try to optimize that experience. With our articles, if that’s the method we use, we try to write better and better with each one. We might experiment with different resource boxes to see which one performs better. With our sales pages, we changes headlines to see which one pulls better. With our squeeze pages we try different things. We keep testing and tweaking until we come up with conversion figures that we’re happy with. And even then, we don’t stop. We are constantly trying to optimize our marketing campaigns. I think we can all agree on this.

However, what we can’t seem to agree on, and this is where I have to wonder if we’re all looking at the same thing, is how to interpret those results. John Doe comes to me and says he’s getting a 2% conversion on his sales page after just one try and I say, “Hey, that’s great! Way to go!” Jim “I’m Never Satisfied” Jones says, “That’s pitiful” and immediately dismisses the campaign as an abysmal failure.

Did I miss something here? Have I been on the turnip truck too long. I realize that Jim Jones is probably a seven figure earner and anything less than a 10% conversion to him is crap, but there are people in this industry who would kill for a 2% conversion their first shot out of the gate.

Point is, when you look at things, you have to look at them objectively. You can’t let your personal “wish list” get in the way. You have to look at industry averages and standards to determine where you are and where you want to be. Pie in the sky is going to get you killed because it’s going to end up discouraging you. Before you take Jim Jones’ pooh-pooh of your conversion as gospel, take a look at what the industry says about it.

You might end up with a smile on your face instead of a gun to your head.

To YOUR Success,

Steven Wagenheim

Tired of busting your behind for peanuts online? Go to my web site and find out how I earn a monthly income that exceeds 5 figures and how I can help YOU do the same. Get your free report at http://www.mysecretarticles.com/report.html