In case you’re wondering, this article was brought on by yet another thread over at the good old Warrior Forum. Kim Standerline brought up the subject about marketers using tired and worn out subject lines in their emails. Some argued that they work or people wouldn’t use them. Well, this article is going to tackle this monster once and for all. You might not want to read this if you’re one of those copycat marketers.

For starters, just because somebody uses something doesn’t mean it works. Many successful marketers actually test out things to see if they do work and if not, they stop using it. Problem is, the person on the receiving end only gets to see the tactic being used and doesn’t get to see the end results…unless of course the marketer in question shares those results to the public. In most cases, this isn’t likely. So people who copy other marketers have no idea if the tactic indeed does work.

But let’s say for argument sake that it DOES work. So what? Does that mean that it’s the best tactic? What if you were to actually test something on your own and found that it worked even better? Just because something works doesn’t mean that you can just sit back and do nothing else. To me, this is just being plain lazy. Now, don’t get me wrong. I’m not saying that my email subject lines are all that clever. In fact, they are very straight forward and nothing like some of the hype that gets spread around the Internet. But at least they come from my own head and not from some email that I got from John Doe guru.

There is a bigger issue here than just email subject lines. Marketers who take other subject lines from other marketers are usually lazy in other aspects of their business too. Their sales pages are probably copied from other marketers as well. In fact, they may even go as far as to try to duplicate every aspect of another person’s business without trying to put in any thought of their own. While this may work for some, I can’t help but wonder how much more successful somebody could be if they’d actually try to come up with something on their own.

Like I said, this article is probably going to rub a lot of people the wrong way, and that’s fine. But we have way too many “monkey see, monkey do” marketers out here for my liking.

Has originality actually gone to the dogs…or monkeys?

To YOUR Success,

Steven Wagenheim

Want to know what the 7 Deadly Sins of Internet Marketing are? Get my free report at http://www.stevewagenheim.com/7deadlysins/7deadlysins.html and save your business from going down the tubes before it even has a chance.