Are you building a list worth building? Does that seem like an odd question? Maybe it does. After all, isn’t ANY list that you build worth building? Well, maybe and maybe not. Depends on a lot of things. In this article, I’m going to explain to you why you may be building a list that isn’t worth a hill of beans. Hopefully, after reading this, you’ll be spending your time building a list that IS worth building.

Okay, so why WOULDN’T a list be worth building? Well, here’s one reason. Let’s say you’re targeting keywords of people who are looking for free gaming tips. Now think about this logically. They’re looking for FREE gaming tips. They’re not just looking for gaming tips. They want FREE. Now, if you happen to get them into your list by providing these, what do you think the chances are that they’re going to actually buy something from you after the fact? Does their choice of keyword search suggest in any way that they have money and are willing to spend it?

Here’s another one. Let’s say you’re targeting a keyword phrase that, while doesn’t have the word free in it, has a lot of information on the Internet related to that phrase that could be gotten for free. The more information that’s available, the less chance that somebody is going to spend money to get it from you. Now, while this is not quite as bleak as the scenario above, you still could be building a list that gets you very few sales at all, if any.

And then finally, there is the keyword phrase that simply has nothing to sell. Not everything in the world that people want has a price tag on it. There are many things that people search for that they don’t have to buy in order to solve their problem. Or the phrase may be something that is so unheard of that the number of people that you get into your list is so negligible that there is very little money to be made. I made this mistake with one niche that was so small that I ended up making five sales in one year.

So make sure that the list you’re building is actually WORTH building.

It just might save you a lot of time and aggravation.

To YOUR Success,

Steven Wagenheim

Tired of not getting your emails delivered, read or opened? Sick of not making any sales from your email marketing efforts? Visit my site at http://www.stevewagenheim.com/emailmarketing/index.html and get your hands on 5 years of my personal experience with email marketing…experience that has earned me tens of thousands of dollars yearly.