There is no question that pay per click advertising is one of the most effective ways of promoting your products. But…are you spending to much on your clicks? Do you even know? Many marketers think that they aren’t when it fact they are spending way too much. This is due to a number of factors. I’m going to cover some of these in this article. If you’re making any of these mistakes, you might want to correct them quickly before you end up going broke.

At the top of the list is the fight for the top position. I don’t know what it is with pay per click advertisers. They think that the only way to make any money is to have the number one position. Well, there is something about this position that you need to know. For one thing, it attracts a lot of freebie seekers. It’s true. Many people who click on that first ad are looking for free info. More importantly, people who click on the first ad are usually in the initial buying stages and aren’t really ready to commit yet. So many of those clicks will end up to be wasted. You’re really better off going for positions 3 – 7.

Next on the list is your keyword selection. Many pay per click advertisers feel that they have to target as many keywords as possible, in many cases using keywords that are way to broad, such as acne for an acne cure product. A person looking up acne may not necessarily be looking for a cure. A click on your ad could very well turn out to be wasted because the keyword itself is not targeted enough. This is money that is literally thrown out the window.

Finally, there is your landing page. Many landing pages are just plain awful. There is no other way to put it. Well, guess what happens when your landing page gets a poor quality score according to Google? It raises the cost that you have to pay for each click. The higher the quality score the lower the cost per click. The lower the quality score the higher the cost per click. It’s that simple. So make sure your landing page is as optimized as possible.

If you simply attend to these three items above, you’ll find out that you’re spending less per click and making more sales in the process.

To YOUR Success,

Steven Wagenheim

Want to discover the secrets of pay per click and a lot more? Check out My Secret Articles at http://www.mysecretarticles.com/ and turn yourself into a marketing expert.