Every once in a while, I like to see what other marketers are talking about and get a read on them. Well, just before writing this article, I downloaded a free report from a fairly well known marketer. No, I won’t mention his name because I don’t want this to turn into a mud slinging contest. What follows is why I have titled this article “Internet Marketing Tips – Avoiding Miscommunication And Misleading Info”. I hope, if nothing else, that you get something out of this.

For starters, the description of what I thought I was going to download lead me to believe that it would be a report on Internet marketing myths and trends and that the download process would be a simple opt in and get the report. So let’s start with the process itself.

After clicking on the link to get to the squeeze page to get the report and typing in my email address to get the report, I was then greeted with a page asking me for a login and password. Why would I need a login and password to get a free report? Suddenly, I realized that I was actually signing up for a membership. Fortunately, there was no place to put in a PayPal account or any credit card info, so at least I didn’t have to worry about being charged.

But then, after clicking on the “download report’” link, which I then assumed would give me my report, I was greeted by an upsell page. Okay, I’m a marketer. I get it. I have no problem with the guy trying to sell me something. I immediately went down to the bottom of the page, looked for the no thanks button to click and download my report. But that wasn’t the end of it.

I was then greeted with a downsell of the upsell. Now I’m starting to get a little annoyed. How about letting me get the report, see if it’s any use to me and THEN decide if I want to buy anything from you should I decide that the info you gave me was useful?

But this was the part that really annoyed me the most. I was under the impression that the report was going to give me up and coming trends. To me, a trend is a business, product or service that looks like it’s going to be hot. Instead, what I got was a list of things on how to treat your customers.

How is THAT a trend?

The author even said that these aren’t trends in the traditional sense.

In other words…I was mislead in the original pitch for getting the report.

THAT is what I have a problem with.

So, here is my very simple message to you today IF you are a marketer and IF you give or sell info to other people.

Tell them EXACTLY what you are going to give them and then GIVE them what you SAID you were going to give them.

This way, there is no misinformation and no misleading the prospect.

It’s a short lesson…but one I hope you got loud and clear.

To YOUR Success,

Steven Wagenheim

Want to find out what the REAL hot and up coming trends are and how to capitalize on them without spending a DIME? Check out my site at http://www.hottrendsdaily.com/ and find out how.