No man is an island. I know it’s an old cliche, but it’s so true. If you really want to succeed in this business and take your marketing efforts to the next level, you MUST build relationships. This article is going to do two things. The first, is share my personal relationships and how they have helped me and the second is to show you how to build your own. This article is going to be a little longer than normal, but it is important reading if you REALLY want success.

My first relationship online was with a copywriter named Andrew Cavanagh. This came about quite unexpectedly. I guess he saw something in me because he offered to help me with my copywriting. That lead to me not only becoming a much better copywriter but to us actually doing business together. I consider Andrew a good friend now.

My second relationship online was with a gentleman by the name of John Rhodes. I approached John, after he had made an excellent post at one of the forums I hang out at, and his response was one I never expected. He offered to work on a project together with me. Well, the result has been thousands of dollars in income for the both of us. John I also now consider a good friend and he’s a pleasure to work with.

My third relationship was with a gentleman by the name of Justin Michie. Justin is a really bright kid who gave me some great ideas for a product. Together, we came out with a guide to product creation that sold quite well on a limited release. I am sure Justin and I will be doing more things in the future. In this case, Justin approached me and I was more than happy to work with him.

There are more, but I’ll stop here. Okay, how did all these come about? The answer is very simple. When you give of yourself to others, they are more likely to give something back in return. I offered John Rhodes my services, no strings attached. I figured I’d make the first move. Well, John was so impressed with my offer that he made a counter offer to simply work together. It may have been the smartest thing either of us has done to date.

The key is not to approach people and demand things of them. Writing to somebody and saying, “Hey, can you promote my product for me” is not the way to make friends. Writing to them and saying, “How can I help you” is the way to make friends.

It’s really that simple. And once you learn this lesson, you will find that building relationships online is easier than you ever imagined.

To YOUR Success,

Steven Wagenheim
Want to discover an almost foolproof way of getting a joint venture? Check out my site at http://www.stevewagenheim.com/jvs/index.html and find out how I get just about any JV that I want.