By now, the term “Bum Marketing” is probably pretty old to most of you. Oddly, very few people really understand what Bum Marketing is and how to truly get the most out of the process. This article is going to show you the basics of what you’ll need to know when it comes to Bum Marketing and how to turn it into a steady income stream that builds over time.

Bum Marketing is simply a term coined by Travis Sago for article marketing. What that is, is simply the process of writing articles, submitting them to article directories and getting people to check out your web site by ultimately directing them to the resource box and link in your signature. The better your article is and the stronger your call to action is, the more chance you have of getting people to your site. But this is just the beginning of Bum Marketing. There really is more to it.

For starters, you need to concentrate on niches that don’t have a ton of competition. That is the essence of Bum Marketing, focusing on areas that you have the best chance of making a profit in. To do this, there are several steps that we need to take in order to find the most profitable niches with the least amount of competition.

The first step is to go to your favorite keyword tool (I use the free version of Wordtracker) and look up the main keyword of the niche that you want to tackle, say “music” and then take a look at all the related keywords to that niche. Ultimately, what you’re going to find is that as you go down the list, there are going to be keywords like “children’s music” that don’t have a lot of daily searches but also don’t have a lot of competition. How do you find this out? That is the next step.

The next step is to go to Google and look up the keyword phrase that you’ve found to see how many competing sites there are. If you find that there are less than 50,000 competing sites for that keyword phrase, then you have most likely found a niche that you can crack. Once you’ve done that, the next step is to find a product that you can sell that fills a need in that niche, or create your own product, and then put it up on your web site for sale.

The final step is to begin writing articles for that niche and submit them to as many article directories as you can. Over the course of time, you will find that people will read these articles and start coming to your site. This will eventually translate into sales for your product.

And that is all there is to Bum Marketing. By the way, it’s called Bum Marketing because even a bum with no visible means of support can do this simply because it requires no capital outlay.

Bum Marketing can be very effective if done correctly.

To YOUR Success,

Steven Wagenheim
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