One of the biggest complaints I get from Internet marketers is that it takes too long to see whether or not something is going to work or not and they’re just not willing to take the risk of putting money and time into something that might not pan out. My friend…welcome to the real world. I wish I had a crystal ball as well. Unfortunately, none of us do. So we have to take our chances. Having said that, how do we know when our marketing efforts are turning into a cash cow or resulting in a pink elephant? How long do we give it? How much money do we put into it? Good questions. Here are some answers.

For starters, you have to realize something. Everybody’s situation is different. Some people have near unlimited funds and patience to put into their business. I had a friend who said he didn’t need to see a profit for three years so he could wait. Other people are in danger of losing their homes and need money now. So there is no one answer that is going to fit with everybody. You have to look at your own situation and decide what’s best for you.

Having said that, if I were starting all over and money didn’t matter, I’d give my marketing efforts at least a full 30 days before I pulled the plug on things. Why 30 days? Well, there are a lot of variables that go into marketing any product. Let’s start with the sales page. Do you really think you’re going to put together a top notch sales page the first time? Some tweaks are going to be needed and these could take days or even weeks before we see sales coming in on a regular basis.

What about advertising? There are many ways to promote a product online. Unless you’re going to tackle all of them at one (unlikely unless you have tons of time and money) you’re going to have to hit them one at a time. It may, therefore, take a few weeks before you hit on an advertising source that actually begins to work for you. This is especially true if you use article marketing. This is something that usually builds over time.

When I first started marketing online it took me five months to see a profit. Of course I was totally clueless back then. Today, I am quite sure that I can determine if a business model is going to work within 30 days. But as I said, each person is going to have a different situation and has to do what’s best for them.

Just don’t expect miracles overnight.

To YOUR Success,
Steven Wagenheim

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