This one has stumped some of the greatest minds in Internet marketing circles. Is contained viral testing possible? That is the question we’re going to try to answer in this article. Trust me, the answer isn’t as simple as you might think. If you understand the concept of viral marketing, then you know that the very nature of it makes this a tricky proposition.

Okay, for those who don’t know what viral marketing is, a brief little overview is probably in order. Viral marketing is when you put something out there on the Internet, whether it be a script or video or something and the very nature of what it is makes it so that one person will tell another person about it and it will spread like wildfire. That is the basic premise of viral marketing.

Okay, let’s suppose you want to test a viral script where the script, when seen by one person, gives them the option of putting in the names of a few of their friends. By doing this, their friends get this script sent to them and they in turn do the same thing, put in the names of their friends. This continues until thousands of people find out about this script. That is what you want to happen with a viral marketing campaign. You want as many people to find out about your product as possible.

Now, let’s say we want to test our script but we don’t want it to get too far around the Internet. How do we do this? Again, the very nature of it means that it is going to get around. Now, you could tell the first few people who you send it to NOT to send it to more than a few people and to instruct those people not to send it to anybody. But is there any guarantee that these people are going to listen? Once something is out there, theoretically, it’s out of your control. You can give people all the instructions that you want, but you can’t force people to obey them.

It is an interesting little problem wouldn’t you say? No, I haven’t thought of a solution. Sure, you could disable the script, maybe. But at what point? And then how do you get your test results back? If anybody reading this has the answer to this puzzle, you might want to write your own article about it.

I’m sure it would prove to be interesting reading.

To YOUR Success,

Steven Wagenheim

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