It’s a question that a lot of people ask and of course the stock answer is always a resounding yes. The question…does sex sell? Well, the answer that this author is going to provide you with just might surprise you. No, it’s not what you think. If it was, there’d be no reason to write this in the first place. So, if you want to know if I think sex sells, keep reading. But don’t say I didn’t warn you.

Okay, I’m not going to keep you in suspense any longer. Sex by itself does NOT sell. There, I said it. Think I’m kidding? I can point to a ton of adult magazines, videos and movies that were total bombs at the bookstand and box office…publications that have long gone out of business and never had a chance. If sex sold, why would anything like this happen?

Truth is, sex in itself is just an avenue to get a solution to a problem to the people WITH the problem. It is NOT a solution in itself. And sex, pretty wrapper and all, isn’t going to do a hill of beans for an ad campaign if there isn’t anything of substance under the hood.

Now, I could probably end this article right there except that if I did, there wouldn’t be an article directory on the planet who would print it. So, now that I’ve told you how sex doesn’t sell in and of itself, let me tell you how you CAN get it to sell for YOU. Because make no mistake about it, under the right conditions, it can sell very well.

Let’s take for example you’re selling an acne cure. Now, let’s take a look at our target market. It’s mostly teenagers. Well, what are teenagers preoccupied with? You got it…members of the opposite sex. So what kind of an ad do you want to put up? Well, for one thing, a landing page with a photo of two people kissing would be a great start. You might have photos of gorgeous gals and ripped guys in skimpy bathing suits with clear skin. You want to focus on the clear skin because that’s what these kids want. Why? Because the geek of a lad sitting across the way from that cute girl in chemistry class is just dying to get her to notice him. But it’s NOT going to happen with the face HE’S got.

You need to understand HOW sex applies to a given market. For cars, it’s the guy and gal driving in the fast car, looking at each other while speeding down the interstate. For wine, it’s that same guy and gal sitting at a table in a fine restaurant with their favorite bottle of wine between them…again staring into each other’s eyes.

I could keep going on but I think you get the picture. You have to associate YOUR product with the sexual situation that would apply to that product and do it in a way where there is no doubt as to the effectiveness of having that product…whether it’s a car, bottle of wine or that acne treatment that poor geek needs so desperately.

Sex in itself doesn’t sell a darn thing. But combined with the right elements, it can be absolutely fool proof.

To YOUR Success,

Steven Wagenheim

Sick and tired of spinning your wheels trying to make a buck online? Visit the products page of my blog at http://stevewagenheim.com/blog/products and get a 6 figure education for pennies.