Does the blogging platform that you use matter? I asked this question at the Warrior Forum and got some interesting answers. Of course I had my own opinions prior to asking and essentially wanted to see if most people agreed with me. Most did not. I’m still not convinced that I’m wrong, but I’m willing to listen to both sides. In the meantime, I’m going to share what I believe, based on my own experience, and what I’ve been told. You can make up your own mind.

Let’s start with what I’ve been told. First of all, we’re discussing the two main blogging platforms…WordPress and Blogger. I use them both. I have success with them both, but that’s not the point. I’ve been told that for SEO purposes, WordPress has it hands down over Blogger. I can’t really argue with that. Technically, it does, especially with all the plugins that it has. For that reason, they say, WordPress will outrank Blogger in the SEs. Some people didn’t agree, saying Blogger can do just as well. As a matter of fact, one person pointed out that the two top blogs in the make money online niche are Blogger blogs.

Okay, so what do I think? Well, for me, and this has always been the case, it comes down to the content of your blog…period. I use Blogger blogs for all my affiliate product reviews and using them I finish close to the top of every affiliate contest that I enter. The last one, for Authority Blueprint X, I finished 3rd and won a nice $300 prize. My review was on a Blogger blog. It did as well as page 3 of the Google index. Not bad. Would I have done better with WordPress? Maybe, but certainly using Blogger didn’t hurt me. The review itself (about 2000 words long) is what made the blog successful.

Point is this. I don’t care what blogging platform you use. If the content of your blog is garbage, your blog isn’t going to do the job. It doesn’t matter if it’s WordPress or Blogger or something else. Content is ultimately what will turn your blog into a winner.

At least that’s one man’s opinion.

To YOUR Success,

Steven Wagenheim
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