Over the years that I have been marketing online, many topics have been debated to death. One of them is this very good question. Does your heart have to be into your marketing efforts? I have heard both sides of the issue, each one having good arguments. I’ll essentially present the gist of each side before giving you my own opinion. Ultimately, you will have to do what’s right for YOU.

One side, the one that says your heart doesn’t have to be in it, basically says that any proven step by step system can be executed by anybody with a fair amount of intelligence. We get through school even though our hearts may not be into each subject. But we do what we have to do in order to study and learn the material and ultimately get good grades. Therefore, there is no reason that the same thing shouldn’t be true for marketing online. You learn the steps and then go execute them.

The other side looks at it from a purely emotional standpoint. Their argument is simple. If you’re doing something that you don’t enjoy, eventually, you’re going to get tired of doing it. In fact, the more money you make at it and the less you need that money, the more likely you are to give it up. And if you should happen to find it difficult to make anything at all, the frustration of that fact combined with your dislike of what you’re doing will ultimately lead you to giving up.

Those are the two sides. Now let me inject my dose of logic into this issue. For starters, liking something doesn’t guarantee success with it. You might like something that has a very low appeal and thus little chance for making a nice income. One niche I liked very much totally bombed out for me because there was just no market for it. Didn’t matter how much I liked it.

On the other hand, and this is where so many people are under the wrong impression about running a business, just because you DON’T like something doesn’t mean it has to be drudgery for you. There is no reason why you can’t just hire people to run your business for you. Sure, it takes money to do that and will probably preclude many from going that route, but if you have the funds, know of a niche that has a huge potential, don’t really have any interest in it and yet still want to monetize it, no reason why you can’t just outsource the whole business.

My point is, what works for one person may not work for another. Not everybody is motivated by the same thing. Some people care so much about money that they’ll do anything to make it. Others care so little about money that they absolutely MUST do something that they enjoy. In either case, there is no guarantee of success OR failure.

Ultimately, you have to do what YOU feel is right. Just understand that both methods can work very well.

To YOUR Success,

Steven Wagenheim

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