I get some of the oddest questions. And quite honestly, sometimes I don’t understand them. “What is this for?” is probably the oddest of them all, especially when I have made it crystal clear what the darn thing is for. It’s actually IN the description. Anyway, this problem has taken me to this article, which I felt was a must to write. It’s on getting that “thing” to do the job it’s supposed to do…whatever that thing is. Okay, if you’re lost, don’t worry…I’m going to explain.

As you know, there are many “things” that we use in our Internet marketing to get a particular job done. I’d like to think that these things are self explanatory, such as a sales page. A sales page’s job is to get the person reading it to buy the product that the sales page is selling. Okay, maybe that one is really easy and most folks have no problem with it. But then we have things like articles. What is the purpose of an article?

Ah…that is where we run into some really gray areas. See, every marketer has a different purpose for the articles they write. Some marketers do it strictly for branding purposes. They write in order to get information out there and establish themselves as an expert in that area. Other marketers use articles to indirectly get people to their opt in or sales page in order to ultimately make a sale. Regardless of the reason, YOU need to track your results to see if those articles are doing their job.

If you’re looking for branding and name recognition, are people talking about you? Does your name come up in forums as an authority on YOUR subject? Do people write to you asking you questions? Do you get asked to speak at seminars? If none of this is happening, then it is quite likely that your branding campaign is not working. The sales issue, if that’s your ultimate goal, is easier to gauge. Either you’re making sales or you’re not. Simple stats can tell you that.

What about if you make videos? Well, videos are really nothing more than visual articles, so the same thing can be said about them. Either you are using them for branding and name recognition or for sales. Are you getting views for your videos? Are many people watching them or just a few? If just a few, maybe you need to circulate your videos more by submitting them to more video sites. Again, you’ll know whether or not your videos are doing the job similarly to how you would know with articles.

I could keep going but I think you got the point. Each part of your marketing arsenal has a job, or maybe several jobs to do. If you don’t understand what that job is, and forgive me for my bluntness, why the heck are you using it? Too many marketers just do things because they are TOLD to do them. That’s like the sheep being lead to the slaughter.

If you don’t understand what something is for…ask. Nobody is going to shoot you for doing so.

At least I won’t.

To YOUR Success,

Steven Wagenheim

Sick and tired of spinning your wheels trying to make a buck online? Visit the products page of my blog at http://stevewagenheim.com/blog/products and get a 6 figure education for pennies.