Picking domain names is a very important part of your marketing activities. The proper domain name can give much credibility to your site. It’s almost critical that the name itself matches the product or service that you’re promoting. However, sometimes picking a name can lead to a lot of trouble. This article is going to touch on how this is so. Hopefully, after reading this, you’ll have a pretty good idea of what to avoid when picking a name for your website.

Probably the most obvious problem and the most dangerous is picking a name that matches one of a popular product or service. There are trademark laws that make it so that it is quite possible that by using a name of a well established company that they can contact you and demand that you take your site down. From what I have seen personally, you will have little recourse but to comply. These companies have a lot more money than you do in order to fight these things. So in the long run, you lose.

So, it is best that you make sure that you choose a name that isn’t going to step on anybody’s toes. Imagine getting a site started, making some money from it and then suddenly you’re served with an order to remove your site. Avoid the problem altogether by picking a name that nobody else has a claim to.

Another problem, and one that is not quite so obvious, is picking a name that has letters in it that when isolated, spell words that are, how should I say, less than acceptable as far as the censors go. In many cases, these domain names can even trip spam filters that will keep your emails from being delivered, if you’re into email marketing, and land you on the black list as a spam site. I won’t give explicit examples in this article, so use your imagination.

So, when picking a name, go through it carefully and make sure that there aren’t any words within the words that could end up getting you in trouble.

By following these two simple tips, you should have no problem picking a domain name that you’ll be able to keep for a very long time to come.

To YOUR Success,

Steven Wagenheim

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