Steve Wagenheim’s Home Business Blog Everything You’ll Need To Run A Successful Home Business
  • Nov
    17

    Fear is a terrible thing. It can paralyze us. And when we know, deep down in our hearts, that something is terribly wrong with our marketing efforts that something has to change but we’re too afraid to make those changes, because we’re afraid things could get worse, we end up doing nothing. When that happens, we ultimately end up with things being just the way they were. And a lot of good it did us.

    I’m going to tell you a true story. In fact, this is something that just happened to me right before I decided to write this article. I think you’ll appreciate this one.

    I have this one article that, for whatever reason, is very popular. I never expected it to be. In fact, I thought it was one of the most innocuous articles I’ve ever written. The subject matter, on Clickbank, wasn’t anything more than telling people what Clickbank was. Nothing too heavy. Just a five cent tour on the company.

    Well, this article gets more views monthly than any other article I have in that niche. Go figure. Okay, so you’d think this is a good thing, right? Well, it could be, except there’s one problem. The resource box that I use for the article isn’t producing any significant results. Sure, they click on it, but they don’t buy. So what’s the point of all the views?

    And then I got to thinking. What if I change the resource box to something that DOESN’T try to sell something but instead gives them MORE information about what they’re looking for in the first place? Doesn’t that sound logical to you? Still, I kept putting this off. I resisted making the change because I was afraid of what might happen. What if things got worse? And then I realized something.

    They couldn’t GET any worse. The current resource box was useless. So I really had nothing to lose. So today I edited the article and changed the resource box to give away MORE free information related to the subject. I figured if the article keeps getting as many views, I might be able to add my prospects to my list. And more prospects means more sales … at least potentially.

    Fear kept me from doing this for so long. What a stupid thing to be afraid of. Okay, maybe some laziness too. After all, I’ve got enough to do without concerning myself with some stupid resource box on some stupid article that I never imagined would ever become so popular. Just goes to show you that you never really know what’s going to catch on and what won’t.

    And this is just ONE example of how fear can cripple you. There are other things that I’ve put off for a long time because of fear of failure and/or rejection. For example, I’ve been meaning to ask certain marketers if they’d like to work on a project together. I’ve put it off for a long time because I was afraid they’d say no. But think about it. How stupid is that? If they say no, I’m no worse off than had I not asked them in the first place. And if I don’t ask, I never know. I go through the rest of my life wondering … what if?

    I’ve also been afraid to branch out into other things besides what I’m doing right now. Why? Same stupid reason … afraid of failure. Afraid to change my routine. You know, after a while, when you’ve been doing this Internet marketing thing as long as I have, you get into a routine. That routine becomes familiar and comfortable. Trying to do anything different takes you OUT of that comfort zone. And that’s a scary place for a lot of people. It is for me. I admit it.

    And maybe that’s the first step in overcoming your reluctance to change things … admitting that you’re afraid. And you thought that successful marketers didn’t have fears. They all do. The difference between a successful marketer and one who is not successful and maybe never WILL be successful is that the successful ones overcome their fears. They eventually reach a point where they say, “Hell with it! What have I got to lose?” And then they go and DO something about their situation.

    Just recently, I got hit by Hurricane Sandy. It set me back farther than I’d like to admit, mostly from poor planning for disasters and cockiness. I thought that with my success, nothing could put a dent in my business. Boy, was I wrong. So now, I’m scrambling to recover from this. It’s not a pleasant feeling. But one thing has changed. The fear is gone. I know I can get back to where I was because I’ve done it before. In fact, it will be easier this time because I have nine years of experience behind me.

    And in getting back to where I was, I am going to change things. I’m going to involve myself in things that I never thought I’d get involved in before. I know how to build a business in any niche, so why not go for it? Why not tackle entertainment and health and dating and whatever else I know I can make work? Understanding the steps to creating a successful business, I don’t have to be afraid. Will it take time? Sure it will. Anything worth while does. But if I simply follow the steps (yeah, this stuff really is cookie cutter) I can have a successful side business inside of 6 months to a year.

    Yes … this is going to require me making a LOT of changes. But these are changes I am READY to accept and take on.

    What about you? Can you say the same? Are you content with where things are in your life? Have you been watching your marketing do the same things over and over with little or no results? Do you really think that if you keep doing what you’re doing that ANYTHING is going to change? You know the definition of insanity, right?

    One thing I know for sure is this. I am NOT insane.

    What about you?

    No? Then DO something about it.

    Because nothing will change unless YOU do.

    To YOUR Success,

    Steven Wagenheim

    Want some more great home business and marketing tips? Get my 4 Steps To Business Success and you’ll be on your way to a successful business in no time flat.

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