There is a very fine line between good content and giving away the store. If you’re an Internet marketer and you’re using article marketing to promote your product, you have to walk a very fine line between giving the prospect enough content so that they click on your resource box and too much content so that they have their whole problem solved and don’t need to click through to your site. This is an art that takes a while to perfect. In this article, I’m going to give you a couple of tips to make the job easier.

Tip number one is to use bullet points. In other words, let’s say you’re writing on a topic that has four possible solutions to a problem. What you do is you provide maybe two or three of the solutions in your article. Then, at the end of the article, you explain that there are other things that can be done and they can be found in your signature. If the prospect likes the few solutions you’ve provided, they’re more likely to follow through to your site to get even more solutions.

Tip number two is to focus the article more on the problem than the solution. For example, let’s say you’re selling a natural acne cure. What you might want to do in the body of the article is discuss the causes of acne, the psychological trauma of having acne, especially in teens and finally, typical treatments. Explain why the treatments aren’t effective or are even harmful. Then, at the end of the article, show the prospect how they can get more info on this subject and even find a natural cure without any harmful side effects.

You can see that by using these two approaches, the prospect really will have almost no choice but to click through to your site in order to get more information. And yet, you’ve still given them valuable information on the topic, so they don’t feel like they’ve been cheated. Take this article as an example. You’ve discovered a couple of ways to improve your article marketing, but you haven’t learned everything there is to know about article writing. For that, you’d have to get more info.

See how well this works?

To YOUR Success,

Steven Wagenheim

Want to write articles that get people’s attention and have them clicking through to your site? Then check out my Complete Article Writing And Marketing Guide that you can find at:

http://www.honestincomeprogram.com/tcawamg.html

This is my own book that I wrote from over 30 years of writing experience.