Does anybody remember the days of MFA sites? If you don’t know what MFA stands for, then probably not. If you do, then you know what happened to them. They’re deader than Davy Jones. The marketers who put all their money into MFA sites literally went broke. They had nothing to fall back on and had to start all over again from scratch. If you’re one of those who puts all your effort into just one thing, you might want to read this article. It could just save you from ending up like poor old Davy.

Everybody talks about diversification. Wonder why? It’s because the last thing you want as a businessman is for all your hard work to go up in smoke because you put it all into just one thing. Yes, I know, there are some really great products out there that you’d think will stand the test of time and be around forever. DLGuard is one I can think of off the top of my head. I mean who doesn’t want their digital downloads protected and get a great automated delivery system in the process?

But how many DLGuards are there? I can’t think of two many off the top of my head and I’ve been in this business for over five years. The truth is, many products in the IM niche have limited life spans, even some of my own. That’s why I’ve created a number of products so that if one doesn’t sell or stops selling, for whatever reason, I don’t have to worry about it. I always have the other ones to pick up the slack.

Not only that, but I have also diversified and gone off into other niches besides IM. I’m not going to reveal them here, but they’re doing quite well for me. I hope that someday they’ll do well enough so that if the IM niche should ever dry up for me, I won’t have to worry. I’ll have the other ones to pick up the slack. Knowing that you have something to fall back on is a great feeling, whether it be another product or another brand new niche altogether.

So, are you putting all your chickens in one hen house? If you are, you might want to start thinking about diversification. I’d hate for you to end up like those marketers with the MFA sites. It was not a pretty picture.

To YOUR Success,

Steven Wagenheim

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