One thing I have learned as a marketer is not to show all my cards. Sometimes, giving your prospect too much information may be great for him but it can be bad for your results. This article is going to discuss this issue in a little detail.

There are many areas of marketing where this theory applies, for those who subscribe to it. There are some who feel that you can never give too much info. Well, that’s not entirely true. Let’s take a simple example to show you, even though this is a bit far fetched.

Let’s say you were writing an article on how to blow up a balloon. Naturally, it wouldn’t be much of an article as there’s not a lot to blowing up a balloon…especially by mouth. Essentially, you’d tell the person to take the open end of the balloon and place it on their lips and then take a deep breath and blow into it until it was all blown up.

Now, if that were the only way to blow up a balloon, then you’ve just given away the whole plot and there is no need for the prospect to get anymore information. Fortunately, there ARE other ways to blow up balloons. What about a balloon pump? So, in this case, at the end of the article, in your resource box, you might want to say something like this…

“Tired of blowing up balloons with your mouth? Want a quick and easy way to blow up a balloon with no stress at all? Visit my site at this URL and discover the easiest way to blow up a balloon.”

Then, once they get there, assuming you’re selling a how-to product on blowing up balloons the easy way, they will probably buy your product if they’re tired of blowing up balloons with their mouth.

Okay, I know it’s a very simplified example, but it’s the whole foundation of information marketing. You can only give away so much information before the prospect no longer has a need to buy whatever it is you’re selling.

This same principle applies to your sales page. Let’s say you’re promoting a limited product on a particular niche and you don’t want to give away what the niche is but you want to give enough information about it so that it gets people excited about it.

You might accomplish that by talking about how many monthly searches there are, how little competition there is, how much the product sells for, and so on. By showing the prospect how lucrative the niche is, you can get them excited about it without actually telling them anything about the niche itself.

Bottom line is this. The more cards you hold back, the better the chance you will have of getting your prospect to buy whatever it is you’re selling…provided you’ve given them enough information to get them excited and make an informed decision.

It’s a tough balancing act sometimes.

To YOUR Success,

Steven Wagenheim

If you want to discover the REAL truth about Internet marketing and get some solid tips to take your business to the next level…get my free report at http://www.stevewagenheim.com/realtruth.html and subscribe to my REAL Truth newsletter where you’ll discover more than from all those high priced ebooks combined.