If you’re an Internet marketer, you’re building a list. At least I hope you are. And if you’re a marketer, you probably also belong to quite a few list. Well, let me ask you a question. The lists that you belong to, the ones that do nothing but pitch one product after another, day after day…don’t you really hate those lists? I know I do. So then why would you want to do the same thing to your list? This article is going to discuss the right way to treat your list…and it’s NOT by treating them as an assembly line for sales.

Think about how you first started dating. When you asked a girl out, you courted her, right? You took her to nice restaurants, held doors for her, bought her flowers and so on. You did all this and, at least at the start, didn’t expect anything in return. Then, after a while, you started to approach her about maybe making your relationship a little more intimate. Well, that’s how you want to treat your list. No, you’re not going to buy them flowers or take them to great dinners, but you are going to court them.

So how do you do this? Well, think about why somebody joined your list in the first place. They did it to get information. You promised them something before they even signed up…remember? Sure you did. You promised that you’d be giving them all these great tips on whatever. Did you do it? Or did you just feed them one sales pitch after another? If you broke your promise, guess what? They’re not going to want to go out with you anymore and they’ll end the relationship.

In order to prevent this, you MUST provide value to your list. I’m not saying that you can never pitch anything to them. After all, you are in business and they have to understand this. But if you hold up your end of the bargain, providing them with good information, they can’t possibly complain when you occasionally make a sales pitch. And if they do, well, no loss. They were just a tire kicker anyway and were never going to become a paying customer, So weeding them out is a good thing.

Bottom line: Treat your list with respect and they will become loyal to you in the process.

To YOUR Success,
Steven Wagenheim

Tired of not getting your emails delivered, read or opened? Sick of not making any sales from your email marketing efforts? Visit my site at http://www.stevewagenheim.com/emailmarketing/index.html and get your hands on 5 years of my personal experience with email marketing…experience that has earned me tens of thousands of dollars yearly.