For those of you who haven’t heard, Google has spoken. Duplicate content is a myth. There is no such thing. Duplicate content is dead. Long live duplicate content. Okay, let’s get serious here for a minute. The hysteria that has been plaguing this issue has got to stop. Marketers are making a mountain out of a mole hill and that mountain is growing into Jacob’s Ladder. So let’s finally put an end to all this madness. This article is going to set the record straight for those of you who haven’t yet heard the news. For the rest of you, my apologies for wasting your time.

Let’s first define what duplicate content was “supposed” to be, since it doesn’t exist. Well, the easiest way to define it is like this. John Doe puts content up on his site. Jane Smith then takes the same content and puts it up on her site. Because John Doe put it up first, Jane Smith’s site doesn’t get indexed because it is considered duplicate content. I’m simplifying this but that’s the gist of the whole dumb argument. Okay, here is why it’s dumb even without Google finally say, “Hey guys relax…there is NO duplicate content penalty.”

Most content that isn’t original is gotten from article directories. People go there, pick out the articles that they want and put them on their site. Now, if there was a penalty for doing this, nobody would bother and the article directories would go out of business. I was even able to figure this out BEFORE Google ever said a word. Okay, so what exactly did Google say?

In a nutshell, they said that the only thing that is truly duplicate content is if you were to take the same article and put it on more than one page of your OWN site. In this case, only ONE of the pages would be indexed. The other one would be considered true duplicate content. There is no penalty. It just doesn’t get indexed. But the first page you put the article on DOES get indexed.

I hope this finally stops all the questions about duplicate content because they simply make no sense at all with the number of article directories that are making a living off of people writing articles.

To YOUR Success,

Steven Wagenheim

Want to get your business off on the right foot? Tired of spinning your wheels? Go to http://www.nichetoolkit.com/ and sign up for early bird admission into the complete solution for your training, product and promotion needs.