This article is the fifth in our A-Z series. We’re up to the letter E. As you probably could have guessed, E is for email marketing. In spite of what many people think, email marketing is still one of the best ways to generate an income online. Why do some think otherwise? We’re going to answer that question as well as explain why email marketing is still so effective.

Okay, let’s address the negative views of email marketing first. Many people think it’s not worth doing because of delivery problems. Why are there delivery problems? Well, you can thank the spammers for that. Because of all the complaints of spam emails, ISPs have had to put very aggressive spam filters on their email accounts. Unfortunately, what this does is it makes it so that legitimate emails also have a very difficult time getting through. These filters are not perfect and never will be.

Another problem with email marketing is that because of all the spam and the volume of email that the average person gets, it’s harder to get their attention than it used to be. In many cases, your email just gets lost in the soup with the other 300 emails that John Doe got that day. There is a very good chance that he will either not see it or even if he does, because he’s so overwhelmed with junk, he won’t read it and just end up sending it to the trash bin.

Yes, email marketing is not as easy as it was. Nobody is saying that it is. However, having said that, it is still very profitable. If you use a email delivery service such as Aweber or GetResponse that has a good delivery rate, write emails with effective subject lines, provide value for people and obey the laws, you can have a lot of success with email marketing.

How much success?

This past December, I generated over $16,000 in income from my 12 Days of Christmas email campaign. Think I’m not glad that I use email marketing as part of my marketing arsenal? So please do yourself a favor. Don’t listen to all the gloom and doom when it comes to email marketing. It is still a viable way to generate revenue on the Internet.

To YOUR Success,

Steven Wageneheim

Tired of not getting your emails delivered, read or opened? Sick of not making any sales from your email marketing efforts? Visit my site at http://www.stevewagenheim.com/emailmarketing/index.html and get your hands on 5 years of my personal experience with email marketing…experience that has earned me tens of thousands of dollars yearly.