If this sounds like an odd title for an article on Internet marketing, it is. But it’s also more true than you can possibly imagine. So many marketers do just that, fly their kite with no wind in site. They’d have a better chance of getting that thing off the ground if they were under water. But they just don’t get it. Okay, you have no idea what I’m talking about. Well, hang in there because this may be the most informative article you’ve read in a long time.

Okay, what do I mean by flying a kite with no wind? Well, we all understand that phrase literally. If you have a kite and try to fly it on a day where there is just no wind at all, it’s not going to get very high up in the air, if at all. You’d have a much better shot at getting that kite to fly if it was a nice breezy day. Well, it’s the same thing with Internet marketing. When you’re out there promoting whatever product it is that you’re promoting, it would certainly be a good idea to make sure that before you put it out there that there’s some wind to catch hold of it. The wind I am talking about is called a market. You know, that little piece of demand that determines whether or not your kite’s going to fly or not.

A friend of mine called me and told me he had this really great idea that was going to make him a fortune. He described his product to me and I had to admit, it sounded great. Well, he had it created and then went out on the Internet to sell it. He didn’t sell one copy. Why? Because there was no wind out there. Nobody cared about this great product of his. There was no demand. When there is no demand, it doesn’t matter how great your product is. You can give it away and nobody will take it.

Before you make your kite and before you take it out into the backyard, make sure you do some research first. Go to forums related to the niche you’re targeting and ask people what they think of your idea and if they would pay money for it. Get some feedback. Put a poll out on your web site. Maybe have a form that visitors can fill out with their feedback. Get as much of it as you can. Also, see if there is something like your product out there already. If there is, there’s a good chance that your product will sell. If not, it’s quite possible that there is simply no demand for what you have, or no wind.

Just because you think you have a great idea doesn’t mean everybody else will.

In other words, don’t fly a kite in a clear, calm day.

To YOUR Success,

Steven Wagenheim

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