Do you know what amazes me? People who complain about how much money they’re making and then you look at their marketing model and you wonder how they’re even making that much. There is an old joke about getting 10 pounds of ham out of a 5 pound bag. It can’t be done. Well, the same thing is true about Internet marketing. This article is going to explain why and what you need to do if you want more ham.

Naturally, as with anything, there are going to be exceptions to what I am about to share. I concede that much. However, what follows is what I have found to be the case most of the time. Your mileage may vary, but don’t expect miracles. Best way to explain what I am talking about is with an example.

A friend of mine wanted to make a modest $2,000 a month side income in addition to his regular job. He wasn’t looking to make Internet marketing a full time gig. That’s fine. IM isn’t for everybody as a be all and end all. Anyway, he decided to put together a plan for marketing some affiliate products that he thought would give him the results he was looking for.

Anyway, one day he emails me and tells me that he’s not doing as well a he would have liked. I asked him how much he was making and he said about $200 a month, which was about 10% of what he wanted to make. So I asked him what he was doing. I then took at look at his marketing model.

My jaw dropped to the floor.

His marketing model consisted of writing two articles a week and submitting them to one article directory with a resource box leading to a brief landing page with a product pitch.

That’s it. That’s all he was doing. And he was expecting that to generate a $2,000 a month income. Forget that each article was only getting about 30 to 50 views and maybe a 20% CTR. Even at a 100% CTR I doubt he could have gotten to his goal as he would have had to increase his sales by 10 times.

This is a classic case of trying to get 10 pounds of ham out of a 5 pound bag. You are only going to get so much production out of the amount of work you do. Now, as I said, there are exceptions. Some niches, you can write one article and, if there is enough demand and little enough competition, make out like a bandit. But that is the exception and not the rule.

My point is this. When you make a marketing plan, you need to make some realistic projections. How many views can you expect for each article? How high a CTR can you expect? What kind of conversion do you think you’re going to get on the sales page you’re sending people to? Pie in the sky thinking is going to get you in trouble. Your projections MUST be based on reality.

In other words, if you want more money to come in, you have to do more than what you’re doing if THAT effort isn’t bringing it in. No amount of wishing and hoping is going to make it so.

And if you can’t get more out of the niche you’re in, then you need to branch out into other niches. It’s that simple.

Get realistic about your expectations and you won’t be scratching your head wondering why you can’t get 10 pounds of ham out of a 5 pound bag.

To YOUR Success

Steven Wagenheim

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