Just the other day, over at the Warrior Forum, one of the members posted a video of a woman who stood out in the snow in a bikini. I don’t know whether it was a marketing stunt or not, but it got me to thinking. How outrageous are YOU willing to get to market your products? But more importantly, will getting outrageous help or hurt you? The answer to that depends a lot on your target market. This article explains.

Do you know why people like entertainment? It’s because their everyday lives are so dull. So they turn on the TV at the end of the work day hoping that MAYBE there will be something on the tube that will make them forget that their regular day to day activities are nothing to write home about. That’s why you see crazy reality shows like Survivor.

What does this have to do with Internet marketing? Everything. See, you can go about your marketing in a methodical way, doing the usual dull boring ads that everybody else is doing, or you can try to give your target market something a little different…something that they can get excited about. Think about some of the TV commercials that you see. Some of them are pretty off the wall.

But have you noticed that there are some commercials that are very straight laced. You won’t find a commercial for some kind of medical problem taking the comedy route. Most people would consider that in very poor taste. It’s also very rare to see an off the wall commercial for a high end item like a luxury car. These commercials are usually very refined because they’re targeting an elite crowd. So yes, you have to know when you can go a little nuts.

Having said that, as a marketer, do you take some chances especially if you’re in a niche like entertainment, which is wide open to craziness, or do you stick to your middle of the road guns? If nothing else, don’t you think it would be worth a shot to test something out? The worst that can happen is that the ad campaign bombs out and you start over.

Most people have pretty dull, routine lives. A nice outrageous ad just might be the ticket to putting a smile on their face and some money in YOUR pocket.

To YOUR Success,

Steven Wagenheim

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