If you create your own products, I have no doubt that from time to time, you get emails from people asking you if you can give them a discount on one of your products. Lots of people ask me how they should handle this. Well, let me start off by saying that how you handle your business is your business. If you want to give out discounts, do it. If you don’t, then don’t do it. It has to be YOUR choice. However, if you want my advice on the subject and some tips on how to not alienate potential customers, should you decide not to give out discounts, you might want to read what is to follow. It is my own personal policy and I find that most prospects respect me for it…even though the answer is no.

Whenever I get an email from a prospect asking me for a discount on my product, this is exactly what I tell them.

“It would not be fair to those who purchased my product at full price if I gave out discounts to those who just happen to ask for one. Certainly if you were one of my customers and knew that you had spent twice as much for my product as somebody else, you’d be at least mildly upset. I hope that you will understand my position on this but I do not offer discounts to others just because they ask for one.”

Now, this is not the same thing as if you were to announce a special sale for one of your products that you’ve just released and you want to give the first ones in a chance to get it at a lower price. Besides, stores run sales for items all the time. This is common accepted practice. But you’d be upset if a store wasn’t running a sale and you walked in and found somebody got a break just because they asked.

There is really no right or wrong answer to this question. Everybody has to handle the situation as they see fit. However, I’d keep my policy consistent. In other words, if you’re going to offer somebody a discount just because they asked, then you should carry that policy to anybody who asked and not just enforce it at a whim. But then again, that is your choice too.

Bottom line is this…if people find out that you’re giving discounts to some but not to others, word will get around and your reputation just might take a hit.

It’s certainly something to keep in mind when deciding how to handle this situation.

To YOUR Success,

Steven Wagenheim

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