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    Internet Marketing Tips – How to Launch the Next Big Thing

    John Taylor, at the Warrior Forum, asked a very good question. If you were going to launch the next big thing, like a MySpace, how would you do it? Well, there are lots of things you can do. In this article, I’m going to share with you what I told John, with a little more of an explanation.

    Let’s first define “next big thing.” We’re talking about sites that have hundreds of millions of members, visitors, users or whatever. Well, if I’m going to shoot for something that big, I’m not going to mess around with Mickey Mouse stuff. I’m going to go straight for the jugular. What I would do is simply have a professional video production company make me a crackerjack video…one that really kicks butt. It would probably be about 60 seconds long…just long enough for a 60 second commercial.

    You can probably guess the next step. I would buy air time on a major TV station. Preferably, I’d do this during some major event like the Super Bowl or some awards show like the Oscars or the Emmy Awards. It would have to be something with an absolutely HUGE audience since this thing is going to cost me a pretty penny. This way, I can get the word out about this “next big thing” in one shot and don’t have to play around with viral marketing tactics.

    Now, if you don’t have the money to do this, then you’ll probably want to go the standard route. For starters, write a press release. Make sure it’s a darn good one. If you can’t write it yourself, get somebody who is an expert at writing them. Send the release out to as many sites as you can. In addition to this, you’ll probably want to gather up as many friends as you can, tell them about your project and have them go to related forums spreading the word about it.

    Personally, I like my first idea the best. But if you don’t have the bucks, the traditional route will work too. It just won’t work as fast.

    To YOUR Success,

    Steven Wagenheim

    Sick and tired of spinning your wheels trying to make a buck online? Visit the products page of my blog at http://stevewagenheim.com/blog/products and get a 6 figure education for pennies.

    1 Comment

One Response to “Internet Marketing Tips – How to Launch the Next Big Thing”

  1. dcr August 6th, 2009 at 9:33 am

    Congrats on opening your blog to comments. Welcome to Web 2.0. ;)

    I used to think that a SuperBowl ad would be the way to go, if you had the money. But, anymore, I’m not sure if that would be the best use of your advertising dollars. I would think you could do a viral marketing campaign that could ultimately be just as effective but for far less money.

    This year, a SuperBowl ad went for about $3 million for a 30-second spot. So, your 60-second ad would cost $6 million plus production costs. That ad would reach about 151 million people. But, that’s not a targeted audience.

    Of course, you’re going for a mass audience in your example, but I don’t think you could rely on a SuperBowl (or other big event) ad as your one-shot. Let’s say that you could get a video produced for $1 million, so your total cost for the ad would be $7 million. If you can afford it, but that’s all you can afford, I don’t think it would be a good idea.

    You would need to have the SuperBowl ad as part of your ad campaign and not the whole campaign. If you blow your ad budget on the ad, how are you going to keep yourself in the public’s mind a month later? I think you would still need to use viral marketing techniques to keep the buzz about your product going. The SuperBowl ad only gives you a kickstart; you still need to keep things going after it is done and forgotten.

    Even with a SuperBowl ad, you can’t not do the other things you might like to avoid doing. Still, the bottom line remains the same. You’ll still need to do a marketing campaign outside, though inclusive of, the SuperBowl ad. If you can’t afford a SuperBowl ad, that just means you’ll have to do the same other things the big companies do, like press releases and viral marketing, except without the benefit of the big kickstart.

    In my roundabout way, what I’m saying is that a SuperBowl (or other big event) ad is not a campaign in and of itself. You still need to do other things regardless.

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