Have you ever heard that some people are so good at selling that they can sell igloos to Eskimos? Well, it’s true. So the question is, how would you like to be one of those people? Think it’s not possible? I say it is. And if you read this article, you’ll know exactly how it’s done and will be able to do it yourself.

Okay, let’s be honest, Eskimos don’t need igloos. They already have them. But there is something that they’d be open to. Know what that is? It’s a better igloo. Since the beginning of time, mankind has always tried to better itself. We’ve never been satisfied with what we’ve had. We’ve always wanted more. That’s why we have all the advances that we do today.

So, if you have a better igloo, you can sell it. Ah, but the question is, how do you show the Eskimo that his igloo isn’t as good as it can be and that YOU have a better one? Well, it’s actually quite easy. It comes down to two steps.

Step one is to thoroughly research the igloo in question. Go over it from top to bottom. Find out what its strengths and weaknesses are. You don’t need to remind the Eskimo of the strengths. What you want to do is make him aware of the weaknesses. Once people realize that the home they’re living in isn’t as good as they thought, they’ll be open to improvements. So the first step is to point out the weaknesses.

Step two is to present your product and address how the weaknesses of their igloo have been addresses. Explain how YOURS is better. Don’t leave out any detail. Your ad has to cover every single weakness and how it has been improved on. This is how you overcome any objections the prospect might have to buying YOUR igloo. If you’re good at what you do, two out of 10 times (2% conversion) you’re going to get the sale.

Naturally, the above process applies to any product and not just igloos. Point is, even if a prospect doesn’t need your product, if you can show them that what you have to offer is better than what they already have, you have a very good chance at closing the deal.

So yes, you CAN sell igloos to Eskimos if you know how.

To YOUR Success,

Steven Wagenheim

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