So, you’re building your list and you’re wondering if you’re treating them right. Well, quite honestly, if you have to ask, you probably aren’t. Let me tell you from experience, with all the competition out there today, it is very hard to get people to stay on your list unless you treat them right. Having said that, I am going to give you a few tips that will have your list thanking you every single day. You might want to make a note of these.

At the top of the list, no pun intended, is to not constantly hound them with sales pitches. People are sick of being sold to. They get it on the TV with all the infomercials and they get it in their email box with all the spam they get, not to mention the lists that they’re on that do nothing BUT send them sales pitches. It’s okay to sell. That’s what we’re about. But we don’t have to do it every single day of the week. So please, ease off just a little bit. Your list will thank you for it.

In addition to not selling them the farm every second of the day, you want to provide them with quality content. I’m not talking about some dribble that you can get off of a cocktail napkin either. I’m talking about giving them something that will really help them with their problem…whatever it is. So let’s say you have a product that has 10 ways to do something, whatever that something is. Why not give them two or three of those ways in your newsletter as a show of good faith? Trust me, they’ll thank you for it.

Finally, you want to make it as easy for them to unsubscribe as possible. That means not putting the link to opt out 10 inches below your signature. Oh yes, there are marketers who do this and it drives me crazy. The only thing you’re going to do to your list is tick them off. If you treat them with respect, they just might opt into your list again some day.

Take the above tips to heart. They just may save your list AND your business.

To YOUR Success,

Steven Wagenheim

Tired of not getting your emails delivered, read or opened? Sick of not making any sales from your email marketing efforts? Visit my site at http://www.stevewagenheim.com/emailmarketing/index.html and get your hands on 5 years of my personal experience with email marketing…experience that has earned me tens of thousands of dollars yearly.