Okay, so you’ve put all this hard work into a product, web site, sales page, marketing campaign and God knows what else. You’ve dotted all the I’s and crossed all the T’s. And then after the smoke clears you’re left with nothing but ashes. You’ve made NO money. You’re frustrated and broke. So what do you do? Well, many people simply give up. They’ve decided that it’s just not possible for them to make money online. Well, if you’re approaching that stage, before you throw in the towel, you might want to read this article.

One of the biggest misconceptions that new marketers have is that successful marketers always hit the ball out of the park, that they never have any failures. Yeah, if only that were true. I wish you could take a look at my DLGuard product list. I’ve got more than my share of products with one or two sales…products that just never caught on. It happens…to everybody. Look at some of the biggest companies in the world. Think they never came out with a clunker? Or have you forgotten about new Coke?

The key is to LEARN from your failures. Why did the campaign blow up in your face? Was it the product? Was it the sales page? Was it that you weren’t targeting the right people? The only way you’re going to figure these things out is through testing and actually asking people why they didn’t buy. Put up a survey. Heck, if you have to, offer something as an incentive for people to take the survey. There are many ways to get feedback.

Then, after you figure out what the problem is, make the necessary changes. If it’s the sales page, fix it. Get another copywriter if you have to, or…if you wrote it yourself, maybe that’s a clue that you’re NO copywriter. Get a pro. If it’s the targeting, find where your REAL target market is. But maybe, just maybe it’s the product. Maybe nobody REALLY wants it. It happens. If that’s the case, move on to something else. But don’t throw in the towel.

You’ve never really failed until you’ve given up. Remember that and your chances of success will have just shot up 100%.

To YOUR Success,

Steven Wagenheim

Tired of spinning your wheels trying to get your marketing off the ground? Haven’t got a clue what you’re doing and sick of being dead broke? Why not get some solid mentoring from somebody who has been EXACTLY where you are today? Check out my mentoring program at http://www.stevewagenheim.com/mentoring/mentoring.html and finally get yourself the one on one education that can FINALLY give you the success that you’ve been looking for.