If I hear one more question about whether or not a niche is saturated, I swear I am going to blow a gasket. In spite of what Google will have you believe with their search results, competition isn’t nearly what most people think it is. And REAL competition, for the most part, is scarce. I’m going to explain why in this article, though this is really more of a visual concept.

I want you to follow along with these instructions as I give them to you. I want you to go to Google and type in, in quotes, “make money online” just to start off with. I want you to make a note of how many sites come up. It’s something like 12 million, right? Okay, I want you to go to the top of the page and set the search results preferences to 100 per page and then redo the search.

Go down to the bottom of the page and click on the last number for the number of pages in the search. It will probably be nine or ten. You will notice, when you get to the next page in the search, that at the bottom of the page it says that only the most relevant sites have been included. Now go back up to the top of the page and look at how many sites have been returned. It’s something like 900. Now redo the search WITH the omitted sites included. Again, click on the last page and you’ll still see that it’s no more than 900 sites that come up.

What happened to the other 12 million sites?

In short, they aren’t important enough to include probably because they are either undeveloped domains or spam blogs with those keywords plastered all over them and no real content. Whatever the reason, the sites aren’t relevant enough to be included. So in essence, that’s your REAL competition…900 sites. But why? What’s the underlying reason?

It’s simple. Most people are too lazy to put the required work into a site to make it relevant to list. So what you have left is essentially the few marketers who care enough about what they’re doing to put up a site that at least has a shot at getting some traffic.

Most of these sites, if you look at page one, aside from the very top sites, have a low PR and almost no backlinks. This should make it a piece of cake to rank on page one.

So the next time you think there is too much competition for a keyword, do a search and dig down to the core of it. You’ll probably discover that there isn’t that much competition at all.

To YOUR Success,

Steven Wagenheim

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