I cannot believe the amount of misinformation that gets passed around in regard to PPC advertising. Just recently, somebody started a thread on PPC claiming that direct linking was not dead because on their first day, they made about $200 and change. Well, I have a news flash for your PPC folks…enjoy it while it lasts because it’s not going to last long. I’ll bet my whole bank account on it. This article is going to explain why.

Let’s start off with explaining just what direct linking is for those who aren’t sure. Direct linking is sending a prospect directly to the merchant’s sales page whether it be via an affiliate link (this is really a no-no) or by a redirect domain. Don’t think that because you’re buying a domain and forwarding it to the sales page that you’re fooling Google. You will for a day or so, but that’s about it.

It was mentioned that this person started off with a quality score of 7/10. Well guess what? That’s the default for a human review. Once a Google rep actually looks to see what you’re doing, that quality score is going to go down fast, and with it, your profit as your CPC is going to go through the roof. At that point in time when it happens, and it WILL happen, you can say goodbye to direct linking.

You’re probably asking, “What’s the alternative?” The alternative is to stop trying to game the system and add something of value to the Internet. I’m personally sick and tired of lazy marketers. So how about trying this on for size?

Get yourself a domain and put up a blog with a review of the product that you’re selling. Make sure the header of the blog matches the ad that you’re using to send traffic. When a person gets to your blog, they want to know IMMEDIATELY that they are in the right place.

Make the review of the product as thorough as possible. And, what you might want to do, in order to distinguish yourself from all other affiliates, is offer a bonus that will greatly enhance the product. If this is something that nobody else is offering, you will get more than your share of sales.

Direct linking may work for a day or so, but trust me…once a human being gets a hold of your campaign, you are going to find that your income dries up pretty quickly.

And you can take that to the bank.

To YOUR Success,

Steven Wagenheim

Sick and tired of spinning your wheels trying to make a buck online? Visit the products page of my blog at http://stevewagenheim.com/blog/products and get a 6 figure education for pennies.