Is it worth buying web traffic? That’s the question. I’m not talking about launching a pay per click campaign. That’s not the same thing. I’m talking about forking over a few hundred bucks, or more, to a web site and say, “Hey, give as much traffic as you can for $X.” Some people think this is a good thing. Some think it’s a waste of money. In this article, I’m going to give you the straight answer. The truth lies somewhere in the middle.

The main misconception that most marketers have is that traffic is traffic. This couldn’t be farther from the truth. Let’s say you had a site that sold kids clothes and you went to a church gathering of 40 to 50 year olds and told them about your site. Would you end up getting a lot of traffic to your site? Maybe. Some of these people may have large families with lots of kids. The problem is, you don’t know that. The people you are directly reaching are 40 to 50 year olds and those people are NOT going to be interested in kids clothes. At least not for themselves.

Point is, the only traffic that you can reasonably count on to bring you sales is targeted traffic, meaning people who are most likely to be interested in what you’re selling. If you go to a traffic broker and buy a package, you don’t know what you’re getting, usually. This is where the somewhere in the middle comes in. See, some brokers have very specific packages. From surveys that they take from the various people coming to their site, they can get a pretty decent idea of what each person is looking for. They then group them into categories. If you should need traffic for a category that they cater to and can definitively segment, then there is a good chance that you can get decent targeted traffic.

But that’s the problem. It’s almost impossible to tell which brokers are legit and which ones are just out to take your hard earned cash. And for the ones that are legit, you really don’t know what the quality of these leads is going to be. It could be good or bad. It’s kind of like a crap shoot. So, while this isn’t a total waste of time for certain, it’s not a sure thing either. So like I said, the truth is somewhere in between.

If you want to take a chance on one of these brokers, do so with funds that you can spare to lose because there is a very good chance that the traffic you’ll get isn’t going to be worth a hill of beans.

To YOUR Success,

Steven Wagenheim

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