For some reason, many beginning Internet marketers think that it has to cost a fortune to build an opt in list. It doesn’t. Truth is, you can build a substantial list of prospects for next to nothing. As a matter of fact, I do it for nothing more than the cost of my autoresponder service each month and have built a list of thousands of subscribers. In this article, I’m going to show you just one simple way to do this.

What I am going to show you takes no advertising expense whatsoever. You heard me…none. First thing you want to do is create a free report to give away based on the niche that you’re targeting. So, if you’re targeting the make money online niche, you want the report to have something to do with making money online. Make sure the report is of quality. There is no point giving away junk because then your list is going to be totally unresponsive to anything you have to offer.

Next thing you want to do is create a simple squeeze page in order to collect opt ins to give the report away. You can even do this in notepad. You don’t need any fancy HTML editors to make a squeeze page. Heck, there are places online where you can get free squeeze page templates already made for you. All you have to do is put in the code for your autoresponder.

That’s the next step. Get a decent autoresponder. I suggest Aweber or GetResponse. The cost is like $20 a month and is more than worth it. After you get your autoresponder, set up a series of emails to send to each person who subscribes. Make sure one of them contains the link to actually get the report you’re giving away.

Finally, to get people into your list, write a series of articles related to your niche and submit them to an article directory like EzineArticles. If the article is of good quality and the call to action in your resource box captures the reader’s attention, you’ll end up with another subscriber to your list.

Your total cost…your monthly autoresponder expense.

I have built a list of thousands doing just this. I spend no money on PPC or any other form of advertising. My point is, it doesn’t have to cost a fortune to build an opt in list.

I am living proof of it.

To YOUR Success,

Steven Wagenheim

Tired of not getting your emails delivered, read or opened? Sick of not making any sales from your email marketing efforts? Visit my site at http://www.stevewagenheim.com/emailmarketing/index.html and get your hands on 5 years of my personal experience with email marketing…experience that has earned me tens of thousands of dollars yearly.