In this installment of Making Choices, I’m going to cover the possibility of making a completely different choice and what needs to be done in order to do that. Sometimes it takes a lot of guts to say no to choice A and choice B but to go with something entirely different. This article will show you what to do so that you’re not wandering around in the dark searching for a clue.

To illustrate this as clearly as possible, I’m going to take a specific example. It’s always easier to work with something concrete.

Let’s say that you’re trying to decide between two autoresponder services. You’ve narrowed it down to Aweber and GetResponse. After doing all the research, you’ve decided that there are things about each of them that you’re not thrilled with. So you decide to go with choice C, which is to install your own autoresponder script on your server. Okay, but you now have to consider the differences between going with an established service and running your own autoresponder script.

With a service, you pay a monthly fee. This is something that you don’t have to do with a script you install yourself. You buy it and then it’s yours. With a service, you’re locked into whatever features the service gives you. With your own script, you can customize it the way you like. With a service, you don’t have to worry about spam complaints. The service will take care of them for you. With your own script, your ISP will shut you down if you get too many of them.

Can you see what I’ve done and what’s happened? By going with a totally different choice, I’ve changed the rules of the game itself. With your own script, as you can see, there are advantages and disadvantages, and I haven’t even covered every little thing about autoresponders. The above is just the tip of the iceberg. The point is, by changing those rules, you have to look at things a whole different way. You’re no longer restricted to the “features” of two autoresponder services. You are now opening up the subject to pros and cons that you normally wouldn’t have when going with an outside service.

Sometimes making a completely different choice is the way to go. However, if you’re going to do that, you need to make sure you examine details that you might not have had to examine had you just been choosing between A and B.

Yes, this stuff can get very complicated sometimes.

To YOUR Success,

Steven Wagenheim
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