In this installment of our making choices series, I’m going to focus on an aspect of making choices that for most of us is not very pleasant…the prospect of starting over. Yeah, it’s not fun to admit that all your hard work has been for naught and it’s time to chuck it all and begin again. However, and I have found this to be true many times, there are those instances when the only real course of action is to start over. This article is going to take a deeper look into this option and just how to go about it.

Starting over, for one thing, can mean different things depending upon where you are in the marketing process. If it’s simply a matter of choosing a wrong advertising strategy…maybe the ads you’re using are targeting a wrong feature or benefit of your product and they’re not pushing the right emotional buttons…then it’s simply a matter of chucking the ads and writing new ones. There is no sense pouring more money into an advertising strategy that’s not working.

But what if the problem is deeper than that? What if the problem is with the product itself? Maybe it doesn’t have all the features that people are looking for. Maybe the product itself isn’t something that people even care about. Did you do your initial market research when you created it? And even if it’s an affiliate product, there is no guarantee that the person who created it did HIS market research. It’s quite possible that he created something that nobody wants.

If you look at the two above scenarios, you’ll notice they’re quite a world apart. The one chucks a single ad while the other chucks the whole product. How do you know which course of action to take? The only way is by conducting a little research on your own. If you’re getting a lot of traffic but it’s not converting to sales, then most likely the problem is with the ad. It’s just not connecting with people. However, if you’re not getting any traffic at all, assuming your traffic generation methods are sound, then it’s quite possible that there simply is no interest in the product. This is where you have to do some analysis of the situation and take an educated guess, based on your analysis, as to what course of action to take.

If this looks like it’s not easy, it’s not. But with testing and observation of results, making these kind of choices doesn’t have to be so difficult.

To YOUR Success,

Steven Wagenheim
Want to get your business off on the right foot? Tired of spinning your wheels? Go to http://www.nichetoolkit.com/ and sign up for early bird admission into the complete solution for your training, product and promotion needs.