One of the keys to building a list is to actually make your list feel special. The last thing you want to do is just make pitch after pitch to your list. This is going to burn them out and tick them off in a hurry. There are several things you can do to make your list feel special. This article is going to cover a few of them.

At the top of my list is providing them with relevant and good content regularly. Send them emails about subjects that are actually going to help them improve their lives. For example, let’s say that you are building a list of people who are in debt. You might want to send a regular newsletter with tips on how to reduce their debt easily. This is going to go a long way to making your list members very happy.

Another thing you can do is keep your list up to date on the latest news in regard to their problem. For example, just the other day, I found out about some changes at a site that was going to have some effect on my list’s business. So I sent an email detailing what the changes were and how they could affect them. I received quite a few emails in return thanking me for filling them in on the details. These are the kind of little things that make your list feel special.

Finally, when you do make an offer, make it a special one. For example, just today, I offered two of my products to my list for half off the regular price. This offer was not made to the general public. Only my list was getting it. This also makes them feel very special when they know that they can get something at a price that nobody else can get.

These may not sound like big things to you, but trust me, they add up. Over time, if you use methods like these, you will find that your opt out rate will drop considerably. People will join your list and actually want to stay on your list. I get very few opt outs as a result of my efforts. So treat your list right and they’ll be loyal to you for a long time.

To YOUR Success,

Steven Wagenheim

Tired of not getting your emails delivered, read or opened? Sick of not making any sales from your email marketing efforts? Visit my site at http://www.stevewagenheim.com/emailmarketing/index.html and get your hands on 5 years of my personal experience with email marketing…experience that has earned me tens of thousands of dollars yearly.