One of the biggest problems marketers have is coming up with a profitable niche and a site that has a chance of bringing in some money. Well, one of the easiest ways to do this is by a little reverse engineering. If you’re not sure how to go about doing this, the article you’re about to read will give you a little insight into this subject. After reading this, you should be able to reverse engineer just about any niche out there.

First thing you have to do is come up with a niche itself. That’s the hard part, not so much because there aren’t plenty of things that make money, but because there are plenty of things that don’t make money. It’s just as easy to pick something that won’t make you a dime as it is to pick something that is a winner. The biggest mistake people make in this area is looking at the number of monthly searches for keyword phrases and nothing else.

Just because a keyword phrase gets one million monthly searches doesn’t mean squat, especially if that phrase starts with or contains the word “free”. People looking for free information are not likely to spend money on it. So certain keyword phrases should be avoided at all costs. Other keyword phrases that contain words like “buy”, on the other hand, are probably excellent choices because these people are actually looking to spend money.

Once you’ve zeroed in on your niche and keyword phrases, head on over to Google and check on a few things. One of them is how many paid ads there are for these phrases. If there are a lot of paid ads, most likely, people are spending money on products.

After checking the paid ads, the next thing you want to do is check the backlinks for the top sites. You want to see where they are coming from. Why? Because these are the sites you want to get to link to YOUR site. If they’re blogs, where the backlinks are coming from comments, then you want to go to these blogs yourself and post your own comments. This is part of the reverse engineering process.

Finally, you want to check out the top sites themselves. What do they look like? What are they selling? What keyword phrases are they optimized for? Essentially, your site has to be as good if not better than the top sites. There is no secret here. What they are, how they look, what they sell…it’s all out in the open. All you have to do is emulate these sites in appearance and content and then simply add more to YOUR site to make it better. Again, all part of the reverse engineering process.

The downside of being the top dog is that everybody can see who you are and thus, can easily copy what you do in order to knock you off your pedestal. That’s why Internet marketing is so competitive. Everybody is a target. So, you MUST learn how to reverse engineer a campaign, which also includes spying on how they advertise (PPC, squeeze pages, etc.) or you’re never going to be able to get the upper hand.

To YOUR Success

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