When I first started building a list, I had one list. It’s all I needed at the time. Then one day I realized that I had an idea for a product that, while related to the other list, was different enough that it needed a different list in order to be successful. So, I created another list. A couple of years later, I now have about 20 of these related lists. Yes, it becomes quite a juggling act. So how do you manage them? This article is going to give some insights into juggling multiple lists.

This is of course assuming that your lists are somewhat related and that you can do cross promotions. Okay, having said that, for a normal mailing, you want to keep your emails to the topic of that particular list. For example, let’s say you have two lists…one on Adwords and another on article marketing. The one for Adwords, you want to give them nothing but tips on using Adwords. The one for article marketing, you want to give them nothing but tips on article marketing. This way, you keep your respective lists happy.

Now, what if you have a new product out on traffic generation in general? Think about it. People who use Adwords might be interested in other forms of marketing if you can show them that it can be profitable to them. Same thing with article marketers. They’re looking to get traffic to their sites. If you can show them other methods to do this, they may be receptive to at least looking at your offer. So in this case, you’d send an email to both lists about your new book on traffic generation.

Naturally, the above example is a simplified one. In many cases, the relationships between two lists is very slim. You may have a buyers list and a non buyers list. You certainly aren’t going to send an email to the buyers list about a product that they’re already bought, but you would send them an email on a new product. For this reason, if you have multiple products, you’re going to need a list for each product so that you don’t send a promotion to somebody who already has the product.

List management can get really tricky, but if you keep these simple tips in mind, you shouldn’t have too much trouble making sure that your lists get the emails that they’re supposed to get.

To YOUR Success,

Steven Wagenheim

Tired of not getting your emails delivered, read or opened? Sick of not making any sales from your email marketing efforts? Visit my site at http://www.stevewagenheim.com/emailmarketing/index.html and get your hands on 5 years of my personal experience with email marketing…experience that has earned me tens of thousands of dollars yearly.