Everybody loves a sale. Ever get a load of the stores the day after Thanksgiving? It’s like a mob scene. Every establishment on God’s green Earth is running some kind of special and we flock to these places like geese. Yes, running specials is a great way to increase income. However, when you do this, there are certain things you need to keep in mind so that your special has the most impact. I’m going to cover these in this article. Leave them out at your own risk.

In the world of Internet marketing, the special isn’t a special until you’ve covered certain areas. The first one is scarcity. You can’t let everybody and their grandmother get a crack at whatever it is that you’re practically giving away. You have to limit the number of items being sold. It can be 100 or 500 or whatever, but make it a firm number and let your list know that after they are gone, they’re gone. No begging, no pleading. Nothing is going to get you to sell even one more item at the price you’re selling it at. If you make this clear in your copy, you’ll see the sales start to pour in.

The second thing is time. You don’t want to run these sales forever. You want to put a time limit on them. This can be 24 hours or 48 hours or whatever you want. But make it very clear to your list that this sale is for a limited time and once that time period has elapsed, the sale is over and no more items will be sold at that price. Again, no matter who writes to you and asks you to extend it, your answer is firm. The sale will be over when the time is up…no exceptions. If people see that you are a man of your word, you’ll see the money come pouring in quickly.

The third thing is the bonus. Let the people know that if you take advantage of this sale, you’ll throw in a very exclusive bonus besides. Sometimes people will buy whatever it is that you are selling just because of the bonuses. Now, don’t just throw in any piece of junk. Make sure the bonus has real value and ties in with the item that you are selling so that it compliments it. If you do this, you’ll see your sales skyrocket.

It’s not rocket science. If you follow these three little tips when running your sales special, you’ll find that it will go a lot smoother and you’ll make a lot more money in the process.

To YOUR Success,

Steven Wagenheim

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