SEO, or search engine optimization of your site, is one of the most focused on things online. You could say that marketers even obsess over it. Well, why not? The higher up the SERPs you go, the more traffic you get. The more traffic you get, the more money you make. Well, at least in theory anyway. However, everybody has their own ideas on just what SEO is. Well, believe it or not, some of you are way off base. So, in this article I’m going to explain to you what LEGITIMATE SEO is. And I stress the word legitimate. I think you will find this article most illuminating.

The very nature of SEO makes it something that, according to Google’s definition, makes it black hat, meaning not desirable by Google. See, by trying to optimize your sites by optimizing keyword saturation, anchor text and all that fancy stuff, you are, in essence, trying to game the search engines. You can justify it all you want, but that’s exactly what you’re doing. If you think I am kidding, go read Google’s terms of service. They are very clear.

Okay, so if we can’t do all this fancy stuff to climb up the SE ranks, what CAN we do? I mean, certainly we’re allowed to put up sites with relevant content, aren’t we? Well, that is the keyword my friends. And no, I don’t mean content. I mean RELEVANT. See, the sad truth about search engine optimization is this. If you simply put up a site with content that your visitors want to see, guess what? They’re going to come to see it and your site will rise up the SE ranks. Do you think YouTube had to do any of that fancy stuff to get people to their site? They have literally done no optimization at all. What they DID do was give users the viewing experience that they want…tons of videos to watch and the chance to upload their own.

The place is the number 2 ranked site on the Internet.

If you sit down and simply think about how you can give your visitors the experience that they want, the rankings of your site will take care of themselves without all the manipulation and trickery.

To YOUR Success,
Steven Wagenheim

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