These are the kind of articles I like to write…the ones that really get you thinking like a marketer. Okay, so you want to build an opt in list. Great! What’s better…a separate squeeze page to collect leads or a hover box over your sales page? Well, what we’re going to do in this article is go over the pros and cons of each. In case you’re wondering, this is all going to come down to one thing and I’m going to tell you what that is at the end.

Let’s start with the separate squeeze page. We’re going to view this from the perspective of the prospect because that’s the only thing that matters. First of all, there are two methods of getting leads from a squeeze page itself. The one is to simply send them to a thank you for subscribing page afterwards and the other is to send them to the sales page afterwards.

As far as the initial reaction to encountering the squeeze page, the method doesn’t matter because the prospect isn’t going to know where he’ll be directed next. However, the first impression DOES matter. See, some prospects want to go directly to the sales page. They don’t like the idea of having to “join” a list in order to be able to see your product. So some prospects, upon seeing a squeeze page, will simply close up their browser…never to be seen again.

Okay, what about using a sales page with a hover box? Well, on the plus side, the prospect is taken directly to the sales page…which is what they wanted in the first place. However, the downside to this, at least for the merchant, is that with a hover box for the opt in, the prospect is free to ignore it. Thus, you still aren’t going to get their opt in.

As you can see, neither is a perfect solution, but then again…what is in this world. So, what’s better to use? Well, remember at the start of this article that it’s going to come down to one thing and that I would tell you what that was at the end? Well, the end has come and here it is.

It all comes down to testing and tracking. That’s it. You need to do a split test for YOUR niche and YOUR product and see what gets a better response. That is the ONLY way you’re going to know for sure.

I bet you knew that was coming didn’t you?

To YOUR Success,

Steven Wagenheim

Want to build a killer list? Tired of not getting your emails delivered, read or opened? Sick of not making any sales from your email marketing efforts? Visit my site at http://www.stevewagenheim.com/emailmarketing/index.html and get your hands on 5 years of my personal experience with email marketing…experience that has earned me tens of thousands of dollars yearly.