Well, I knew it was too good to last. I’d been in a good mood for way too long so somebody had to knock over the hotdog cart. Yes, this is a major rant coming in this article, brought on by yet another stubborn person who refuses to acknowledge when something just can’t be done any other way. No, don’t worry… no names will be mentioned in this article. But hopefully, it’ll get the point across just the same.

So, what’s this rant all about? Well, in a nutshell, somebody who uses Aweber noticed that you can’t split test followup messages. You can split test broadcasts with no problem. But everyday followups as setup in your AR series… no can do. Anyway, this person wanted to know if there was a way around this. Well, the only way that I can think of is to create another list. I mean if the functionality doesn’t exist, it doesn’t exist. But no, this person insists that there HAS to be another way.

Why is it that people refuse to accept when something just can’t be done given the tools you have to work with? The best you can hope for, in some cases, is to pick the second best option and go with it. Yes, there are always some other alternatives. They may not be the most ideal, but they DO exist. In this case, it’s building a second list and split testing THAT way. But no… this person is determined to make the system do something that it CAN’T do.

One definition of insanity may be doing the same thing over and over again and expecting different results. But another definition of insanity is expecting to be able to do something that is PHYSICALLY impossible. Who knows… maybe someday Aweber will allow us to split test our followups. But as of right now, this functionality does NOT exist. So it’s time to accept that and move on.

Point is, just because YOU want something to be possible doesn’t mean it’s GOING to be possible. You can insist all you want. But just like beating that head of yours against that brick wall and expecting that wall to give before your skull cracks open, expecting things to work the way YOU want them to just because YOU want them to… well… that’s just plain crazy.

Learn to pick your battles. Learn to realize when you have to go with an alternative that may not be the most optimal. Otherwise, make sure you have a lot of aspirin on hand for that splitting headache that you’re going to end up with.

To YOUR Success,

Steven Wagenheim

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