I had an interesting conversation with a bunch of marketers last night and I’ve come to the realization that the problem with most Internet marketers is that they think like Internet marketers. If you’re confused, don’t worry. By the time you’re done reading this article, you won’t be. I’m going to explain exactly what I mean, why it’s a bad thing and what you can do to correct it. If I were you, I’d take this advice seriously and act on it quickly. It could mean the difference between success and failure with your marketing efforts.

Let’s start off with explaining exactly what I mean by “thinking like an Internet marketer.” The typical one will go about things very methodically. They’ll do their niche research, trying to find one that isn’t too competitive. They’ll do their keyword research, trying to find the keywords that are what we call “buying” keywords. They’ll go about finding a product to sell using all kinds of tools to determine how well it might perform for them. If they create their own product, they’ll slave over that sales page making sure it has the right amount of hype. They’ll build a list, making sure that everything on their squeeze page is above the fold and that their AR series has the right number of followups. They’ll do everything by the book, but they’ll forget one very important thing that blows all of this to hell.

They’ll forget what it’s like to be a real person with a real problem.

We get so caught up in the X’s and O’s of marketing our products, that we forget that on the other side of this equation is a person who maybe woke up in the morning with a splitting headache, can’t take pain killers because they’re allergic and they need something natural that’s really going to get rid of that headache. This person might very well be desperate at this point. The last thing they need is a load of hype and no substance just because YOU want to make a sale.

Ultimately, what happens, after a number of purchases of overhyped, worthless items is that the person on the other end gets disgusted with the whole process and doesn’t know who to trust anymore. So when something real actually comes along, they may end up passing it up because they’ve been burned too many times.

Folks…we have nobody to blame but ourselves because we’ve become marketers first and human beings second.

I know a lot of people aren’t going to like hearing this, and no, I’m not saying everybody in this industry is like this. But way too many are. They’re just out for the almighty dollar and the heck with everything else.

It’s going to be the downfall of this industry yet.

Mark my words.

So how can you correct this problem?

Simple… remember what it was like to be a human being with a problem who really can use some honest help.

And then watch your marketing take off like a rocket when word gets around that you’re one of the good guys.

To YOUR Success,

Steven Wagenheim

Want to know what the 7 Deadly Sins of Internet Marketing are? Get my free report at http://www.stevewagenheim.com/7deadlysins/7deadlysins.html and save your business from going down the tubes before it even has a chance.