Marc Cherry? Perhaps the name doesn’t mean anything to you. It shouldn’t. But without people like Marc Cherry, Teri Hatcher, of Desperate Housewives fame and all the other actors, would be nothing. See, Marc Cherry is just one of the many writers who have put the words into the mouths of actresses like Hatcher, Huffman and Cross. Okay, you’re probably wondering what this has to do with Internet marketing. Well don’t worry, I’m getting there. So hang on.

Desperate Housewives is one of the top shows on TV today. Every week we get to hear actors like Hatcher, Huffman and Cross deliver the most juicy lines. And while these are very talented ladies, without the writers who write those lines, they’d have nothing to say and Desperate Housewives wouldn’t be the big hit that it is. And that doesn’t stop with the writers. There are also the directors, casting, producers and on and on.

Okay, on to Internet marketing. There are a number of things that each marketer has to do on a daily basis. Some of these things, like web design and copywriting, require specific skills. And let’s face it, not every marketer has these skills. That’s why they hire others to do these things. Do you think people like Mike Filsaime write their own sales letters? Of course not. They hire the best of the best to do it for them. They spend THEIR time working on the things that they do well…usually what makes them money.

What about you? Are you spending time doing things that you’re really not that good at? Not only are you spending time on activities that others could do better, but you’re also spending time on activities that are taking away from other things that could be bringing you in more money. I make sure that I only do the things that directly bring me money, such as producing content…either for my sites or for my products. If I can get somebody to do something that I can’t do as well, I’ll get them. It’s that simple.

So you need to sit down and take stock of what you do well and what you do, well, not so well. The things that you’re not so good at, get somebody to do them for you. You’ll find that this will greatly help your productivity as well as your bottom line.

To YOUR Success,

Steven Wagenheim
Want to get your business off on the right foot? Tired of spinning your wheels? Go to http://www.nichetoolkit.com/ and sign up for early bird admission into the complete solution for your training, product and promotion needs.