This is going to be a subject that is going to be a little hard to accept for some marketers. But learning this lesson is probably one of the most important ones you can learn when it comes to marketing online. Yes, even when the customer is wrong, he’s right. I’m going to show you how to deal with customers in a variety of situations. How you ultimately handle it is up to you. I am simply speaking from my own personal experience which works very well for me.

The refund. Nobody likes to give these. And some of the requests are downright ridiculous, like, “It was a mistake. I didn’t mean to purchase it.” What, you tripped over the “buy now” button? Oh yes, I’ve gotten these, and plenty others that were just crazy. Do yourself a favor. Don’t fight it. Issue the refund and an apology. Not only that, send them a free gift as a token of your forgiveness. The customer will think you’re from another planet. But guess what? If they ever need something that you happen to be selling, you’ll be the first person that they think of.

Customer service complaints. This is another big one. You know what I’m talking about. The customer who emails you with a problem and you didn’t get back to them with an answer within five minutes so they send you another email saying something like, “Didn’t you get my email? I need HELP!” Sometimes you just have to chuckle at these. All you do is simply write back to the person, when YOUR schedule permits it and tell the person, “I’m sorry I didn’t get back to you sooner but I was taking care of another customer who had written me previously. I am sure that you would also want to be attended to as quickly as possible. But I am sorry for the delay.” If the customer still pursues the issue, apologize again and ask if they’d like a refund on their purchase. Eventually, they will see that they are being unreasonable. If not, they’ll ask for their refund and you’ll be rid of a very annoying an unreasonable customer, all the while doing everything you could to please them.

The point is, whatever the customer’s complain is, they’re right. Even if they’re wrong, they’re right. And the reason is because in their eyes, they ARE right. And nothing you can say or do is going to change that one little bit. If you remember this much, you’ll be a lot better off.

To YOUR Success,

Steven Wagenheim
If you want to discover the REAL truth about Internet marketing and get some solid tips to take your business to the next level…get my free report at http://www.stevewagenheim.com/realtruth.html and subscribe to my REAL Truth newsletter where you’ll discover more than from all those high priced ebooks combined.