I know you’re probably as sick of it as I am. Every single day you hear somebody quoting statistics at you, like 97% of all people who run a home business fail. Where do they get these numbers from and why is it that everybody keeps repeating them? Well, this article is going to explain why these numbers get passed around like a cheap call girl and what statistics REALLY matter. Keep reading to find out.

Let’s tackle the subject of why these numbers keep getting passed around. Well, somewhere, a long time ago, somebody actually did do some research and maybe even took some surveys. Granted, these were relatively small samples as the Internet was in its infancy, but it was enough to get a handle on things. Then, in order to write effective salescopy, they started quoting these stats. The result? Everybody who read them started to quote them to others without really knowing if they were true or not. That’s why we get all these stats thrown all over the place. They are, in a word, meaningless.

Want to know what the only stats are that matter? I’ll tell you. YOURS. That’s right. It doesn’t matter what anybody else does or doesn’t do. Even if a stat IS accurate, it doesn’t necessarily mean that it’s going to apply to you. Your business model may be different. Your niche may be different. The amount of money you spend on marketing may be more or less than the average, as if anybody REALLY knows what the average is. There are so many factors that go into the success or failure of a business that industry stats, accurate or not, are meaningless when it comes to YOUR business.

Okay, so now that we’ve established that the only stats that matter are yours, how do we get those stats? The only way is through accurate tracking. Put tracking links on all your campaigns. When somebody clicks on one of your links, somewhere, this needs to be accounted for so you can refer to it later. This way, if you’re getting one sale for every 500 clicks for an affiliate product, you know that it’s probably time to move onto something that converts a little better.

You can’t market in the dark effectively. If you don’t know what’s going on with every little thing you do, you don’t know if your efforts are worthwhile or not. The last thing I want to do is put time and effort into a campaign that converts at one tenth of one percent. And there is no way I can know if I’m converting that poorly unless I am tracking my clicks and sales. It’s NOT rocket science.

So forget about all the stupid stats you hear. The ONLY stat that matters is YOURS.

To YOUR Success,

Steven Wagenheim

Tired of spinning your wheels trying to get your marketing off the ground? Haven’t got a clue what you’re doing and sick of being dead broke? Why not get some solid mentoring from somebody who has been EXACTLY where you are today? Check out my mentoring program at http://www.stevewagenheim.com/mentoring/mentoring.html and finally get yourself the one on one education that can FINALLY give you the success that you’ve been looking for.