“Oh what a tangled web we weave when at first we practice to deceive.” Actually, that saying comes from Sir Walter Scott (1771 – 1832) who just happens to be a poet and historian. However, the saying has been in a number of movies, the most recent being one of those Spiderman flicks. I first heard it as a kid, but don’t ask me where. It was way too long ago. But what does this have to do with Internet marketing? Keep reading and you’ll find out.

As you begin to market online, you develop a history. If you’re in the make money online niche, as I am, part of that history involves telling your story of how you started out and how you got to where you are now. It’s much easier to remember that history if it’s actually true. For example, and I’ve told this story many times, when I first started out in 2003, I made all of $28 in my first five months. I wear that figure like a red badge of courage. I’m proud of it. Why? Because it proves that even a screw up like myself can eventually make a good living online.

When marketers start off telling lies, they snowball. Eventually, it becomes harder and harder to keep all the lies straight because what you’ve done is fabricated a story. The longer the story becomes, the harder it is to remember all the details. Eventually, you’re going to say something that is going to come back to bite you on the fanny because somebody will find something you said previously that contradicts what you just said today. When that happens, your credibility goes out the window.

Now, this isn’t the same thing as saying, one day, that you think a form of advertising stinks and then a year or so later, after doing more testing, coming back and saying that you have changed your opinion of it. I remember doing a product review one week and then because of changes on the Internet had to do another review the very next week retracting my initial review. Things change…but your story should never change, at least not the timeline.

Imagine doing this for 20 or 30 years and trying to keep up with all the lies. I for one would not want to do it. It’s a lot easier to just tell the truth.

To YOUR Success,

Steven Wagenheim

Tired of busting your behind for peanuts online? Go to my web site and find out how I earn a monthly income that exceeds 5 figures and how I can help YOU do the same. Get your free report at http://www.mysecretarticles.com/report.html